|
|
|
|
Brands & Brand Management
|
|
|
|
|
Brands & Brand Management
|
|
Aaker, David A.
Branson, Richard
Klein, Naomi
Ries, Al
Trout, Jack
Zyman, Sergio
Ahmad, Sameena
Altman, Lynn
Arnold, David
Asacker, Tom
Atkin, Douglas
Barrera, Rick
Bedbury, Scott
Blackwell, Roger
Bollier, David
Borja De Mozota, Brigitte
Brott, Armin
Bueno, BJ
Calkins, Tim
Clifton, Rita
Cristol, Steven M.
D'Alessandro, David
Dalzell, Frederick
Davis, Scott M.
Dickinson, Paul
Dunn, Michael
Fenichell, Stephen
| Foley, John
Frankel, Alex
Franklin, Talcott J.
Gobe, Marc
Gordon, William
Haig, Matt
Hart, Christopher W.
Hill, Dan
Hofmeyr, Jan
Holt, Douglas B.
Ind, Nicholas
Joachimsthaler, Erich
Jones, Stephen
Kendrick, Julie
Kenny, David
Knapp, Duane E.
Kunde, Jesper
Lafley, A. G.
Lane Keller, Kevin
Lehu, Jean-Marc
Lenderman, Max
Levine, Michael
Lindstrom, Martin
Lury, Celia
Mark, Margaret
Mathieson, Rick
McEwen, William J.
| Meyers, Denzil
Mikunda, Christian
Montoya, Peter
Morgan, Adam
Moser, Mike
Neumeier, Marty
Nichols Jr, Carl
Olegario, Rowena
Olins, Wally
Owens, Michelle
Pearson, Carol S.
Pringle, Hamish
Ragas, Matthew W.
Rice, Butch
Ries, Laura
Roberts, Kevin
Roll, Martin
Schley, Bill
Schmitt, Bernd
Schultz, Heidi
Schultz, Don E.
Sealey, Peter
Shipp, Jonathan
Simmons, John
Simonson, Alex
Solomon, Michael R.
Steenkamp, Jan-benedict E. m.
| Stephan, Kristina
Sutherland, Fraser
Taylor, David
Taylor, Earl
Temporal, Paul
Thompson, Marjorie
Travis, Daryl
Tungate, Mark
Twitchell, James B.
Tybout, Alice
Upshaw, Lynn
Vaid, Helen
Van Gelder, Sicco
Vanauken, Brad
Vandehey, Tim
Vincent, Laurence
Viti, Paul
Walters, Jeffrey S.
Wheeler, Alina
Winsor, John
Wipperfurth, Alex
Wreden, Nick
Yan, Jack
Yastrow, Steve
|
|
|
|
96 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
|
| |
|
|
 |
By Adamson, Allen P.
|
Amazon's customers rating 
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands....
Ranking at Amazon 27757
|
|
Palgrave Macmillan
|
|
August 2007 - Paperback
|
|
Brands & Brand Management
|
Our price: $10.17 (list: $14.95)
Used from: $6.84
Information updated on 03/18/2010
|
 |
|
|
|
| |
|
|
 |
By Kumar, Nirmalya
|
Amazon's customers rating
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have...
Ranking at Amazon 353764
|
|
Harvard Business School Press
|
|
February 2007 - Hardcover
|
|
Brands & Brand Management
|
Our price: $23.1 (list: $35)
Used from: $18.67
Information updated on 03/06/2010
|
|
|
|
|
| |
|
|
 |
By Altman, Lynn
|
Amazon's customers rating 
Keep It Simple-Really Simple "We all know that any joke you have to explain was probably not worth telling. It's the same thing when it comes to creating a great brand or new product. Of...
Ranking at Amazon 568524
|
|
Portfolio
|
|
November 2006 - Hardcover
|
|
Brands & Brand Management
|
Our price: n/a (list: $21.95)
Used from: $0.01
Information updated on 03/02/2010
|
|
|
|
|
| |
|
|
 |
By Roberts, Kevin
|
Amazon's customers rating
A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and...
Ranking at Amazon 343314
|
|
powerHouse Books
|
|
November 2006 - Hardcover
|
|
Brands & Brand Management
|
Our price: $19.77 (list: $29.95)
Used from: $5.04
Information updated on 03/18/2010
|
|
|
|
|
| |
|
|
 |
By Neumeier, Marty
|
Amazon's customers rating
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills...
Ranking at Amazon 10959
|
|
Peachpit Press
|
|
September 2006 - Paperback
|
|
Brands & Brand Management
|
Our price: $16.47 (list: $24.95)
Used from: $12.41
Information updated on 03/17/2010
|
|
|
|
|
| |
|
|
 |
By Lehu, Jean-Marc
|
Amazon's customers rating
At some point in their lives, all brands begin to look old - either over-taken by younger brands more in tune with the zeitgeist of the day or just tired out by their unchanging image over time....
Ranking at Amazon 829844
|
|
Kogan Page Ltd
|
|
May 2006 - Hardcover
|
|
Brands & Brand Management
|
Our price: $30.36 (list: $39.95)
Used from: $1.98
Information updated on 03/08/2010
|
|
|
|
|
| |
|
|
 |
By Foley, John
|
Amazon's customers rating
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation
Ranking at Amazon 941984
|
|
Jossey-Bass
|
|
February 2006 - Hardcover
|
|
Brands & Brand Management
|
Our price: $29.95 (list: $29.95)
Used from: $4.49
Information updated on 03/03/2010
|
|
|
|
|
| |
|
|
 |
By Lenderman, Max
|
Amazon's customers rating 
Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly...
Ranking at Amazon 1003005
|
|
Carroll & Graf Publishers
|
|
December 2005 - Hardcover
|
|
Brands & Brand Management
|
Our price: n/a (list: $24.95)
Used from: $1.72
Information updated on 03/14/2010
|
|
|
|
|
| |
|
|
 |
By Roll, Martin
|
Amazon's customers rating
Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from international branding efforts will be larger than ever before. The growing...
Ranking at Amazon 717517
|
|
Palgrave Macmillan
|
|
December 2005 - Hardcover
|
|
Brands & Brand Management
|
Our price: $41.34 (list: $53)
Used from: $20
Information updated on 03/13/2010
|
|
|
|
|
96 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | | | |
