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Books about Brands & Brand Management
Brands & Brand Management

These authors also write about Brands & Brand Management Brands & Brand Management
Aaker, David A.
Branson, Richard
Klein, Naomi
Ries, Al
Trout, Jack
Zyman, Sergio
Ahmad, Sameena
Altman, Lynn
Arnold, David
Asacker, Tom
Atkin, Douglas
Barrera, Rick
Bedbury, Scott
Blackwell, Roger
Bollier, David
Borja De Mozota, Brigitte
Brott, Armin
Bueno, BJ
Calkins, Tim
Clifton, Rita
Cristol, Steven M.
D'Alessandro, David
Dalzell, Frederick
Davis, Scott M.
Dickinson, Paul
Dunn, Michael
Fenichell, Stephen
Foley, John
Frankel, Alex
Franklin, Talcott J.
Gobe, Marc
Gordon, William
Haig, Matt
Hart, Christopher W.
Hill, Dan
Hofmeyr, Jan
Holt, Douglas B.
Ind, Nicholas
Joachimsthaler, Erich
Jones, Stephen
Kendrick, Julie
Kenny, David
Knapp, Duane E.
Kunde, Jesper
Lafley, A. G.
Lane Keller, Kevin
Lehu, Jean-Marc
Lenderman, Max
Levine, Michael
Lindstrom, Martin
Lury, Celia
Mark, Margaret
Mathieson, Rick
McEwen, William J.
Meyers, Denzil
Mikunda, Christian
Montoya, Peter
Morgan, Adam
Moser, Mike
Neumeier, Marty
Nichols Jr, Carl
Olegario, Rowena
Olins, Wally
Owens, Michelle
Pearson, Carol S.
Pringle, Hamish
Ragas, Matthew W.
Rice, Butch
Ries, Laura
Roberts, Kevin
Roll, Martin
Schley, Bill
Schmitt, Bernd
Schultz, Heidi
Schultz, Don E.
Sealey, Peter
Shipp, Jonathan
Simmons, John
Simonson, Alex
Solomon, Michael R.
Steenkamp, Jan-benedict E. m.
Stephan, Kristina
Sutherland, Fraser
Taylor, David
Taylor, Earl
Temporal, Paul
Thompson, Marjorie
Travis, Daryl
Tungate, Mark
Twitchell, James B.
Tybout, Alice
Upshaw, Lynn
Vaid, Helen
Van Gelder, Sicco
Vanauken, Brad
Vandehey, Tim
Vincent, Laurence
Viti, Paul
Walters, Jeffrey S.
Wheeler, Alina
Winsor, John
Wipperfurth, Alex
Wreden, Nick
Yan, Jack
Yastrow, Steve

Subjects related to Brands & Brand Management

99 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
 
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Buy What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest from Amazon  By Lee Yohn, Denise Amazon's customers rating

Discover proven strategies for building powerful, world-class brands in this 800CEOREAD bestseller     It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic...

Ranking at Amazon 53603
 Jossey-Bass
 January 2014 - Hardcover
 Brands & Brand Management
Our price: $18.7 (list: $27.99)
Used from: $14.71
Information updated on 01/16/2018
Buy What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest from Amazon
 
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
Buy Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru from Amazon  By Middleton, Simon Amazon's customers rating

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate...

Ranking at Amazon 1479944
 Capstone / Wiley
 May 2010 - Paperback
 Brands & Brand Management
Our price: $19.95 (list: $19.95)
Used from: $10.68
Information updated on 01/21/2018
Buy Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru from Amazon
 
How Brands Grow: What Marketers Don't Know
Buy How Brands Grow: What Marketers Don't Know from Amazon  By Sharp, Byron Amazon's customers rating

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and...

Ranking at Amazon 18751
 Oxford University Press
 April 2010 - Hardcover
 Brands & Brand Management
Our price: $27.65 (list: $39.95)
Used from: $12.79
Information updated on 01/12/2018
Buy How Brands Grow: What Marketers Don't Know from Amazon
 
Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
Buy Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience from Amazon  By Yastrow, Steve Amazon's customers rating

Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience....

Ranking at Amazon 1730774
 SelectBooks
 January 2010 - Hardcover
 Brands & Brand Management
Our price: $13.75 (list: $19.95)
Used from: $0.1
Information updated on 01/19/2018
Buy Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience from Amazon
 
BrandDigital: Simple Ways Top Brands Succeed in the Digital World
Buy BrandDigital: Simple Ways Top Brands Succeed in the Digital World from Amazon  By Adamson, Allen P. Amazon's customers rating

In his best-selling book, BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson showed in a straightforward manner how powerful brands get built. In a similarly...

Ranking at Amazon 1754802
 Palgrave Macmillan
 August 2008 - Hardcover
 Brands & Brand Management
Our price: $15 (list: $24.95)
Used from: $0.99
Information updated on 01/24/2018
Buy BrandDigital: Simple Ways Top Brands Succeed in the Digital World from Amazon
 
BrandSimple: How the Best Brands Keep it Simple and Succeed
Buy BrandSimple: How the Best Brands Keep it Simple and Succeed from Amazon  By Adamson, Allen P. Amazon's customers rating

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands....

Ranking at Amazon 260339
 Palgrave Macmillan
 August 2007 - Paperback
 Brands & Brand Management
Our price: $16.97 (list: $16.99)
Used from: $1.5
Information updated on 01/12/2018
Buy BrandSimple: How the Best Brands Keep it Simple and Succeed from Amazon
 
Private Label Strategy: How to Meet the Store Brand Challenge
Buy Private Label Strategy: How to Meet the Store Brand Challenge from Amazon  By Kumar, Nirmalya Amazon's customers rating

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have...

Ranking at Amazon 732909
 Harvard Business School Press
 February 2007 - Hardcover
 Brands & Brand Management
Our price: $25.81 (list: $35)
Used from: $1.93
Information updated on 01/11/2018
Buy Private Label Strategy: How to Meet the Store Brand Challenge from Amazon
 
Brand It Yourself: The Fast, Focused Way to Marketplace Magic
Buy Brand It Yourself: The Fast, Focused Way to Marketplace Magic from Amazon  By Altman, Lynn Amazon's customers rating

How companies can stop overthinking the branding process, with faster and better results   Brand It Yourself is about getting a handle on your brand fast—without getting bogged down by...

Ranking at Amazon 4670348
 Portfolio
 November 2006 - Hardcover
 Brands & Brand Management
Our price: $10.5 (list: $21.95)
Used from: $0.89
Information updated on 12/03/2017
Buy Brand It Yourself: The Fast, Focused Way to Marketplace Magic from Amazon
 
The Lovemarks Effect: Winning in the Consumer Revolution
Buy The Lovemarks Effect: Winning in the Consumer Revolution from Amazon  By Roberts, Kevin Amazon's customers rating

A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and...

Ranking at Amazon 1196559
 powerHouse Books
 November 2006 - Hardcover
 Brands & Brand Management
Our price: n/a (list: $29.95)
Used from: $1.8
Information updated on 01/12/2018
Buy The Lovemarks Effect: Winning in the Consumer Revolution from Amazon
 
Zag: The Number One Strategy of High-Performance Brands
Buy Zag: The Number One Strategy of High-Performance Brands from Amazon  By Neumeier, Marty Amazon's customers rating

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills...

Ranking at Amazon 43827
 Peachpit Press
 September 2006 - Paperback
 Brands & Brand Management
Our price: $17.37 (list: $29.95)
Used from: $3.49
Information updated on 01/23/2018
Buy Zag: The Number One Strategy of High-Performance Brands from Amazon

99 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
 
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