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Brands & Brand Management
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Brands & Brand Management
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Aaker, David A.
Branson, Richard
Klein, Naomi
Ries, Al
Trout, Jack
Zyman, Sergio
Ahmad, Sameena
Altman, Lynn
Arnold, David
Asacker, Tom
Atkin, Douglas
Barrera, Rick
Bedbury, Scott
Blackwell, Roger
Bollier, David
Borja De Mozota, Brigitte
Brott, Armin
Bueno, BJ
Calkins, Tim
Clifton, Rita
Cristol, Steven M.
D'Alessandro, David
Dalzell, Frederick
Davis, Scott M.
Dickinson, Paul
Dunn, Michael
Fenichell, Stephen
| Foley, John
Frankel, Alex
Franklin, Talcott J.
Gobe, Marc
Gordon, William
Haig, Matt
Hart, Christopher W.
Hill, Dan
Hofmeyr, Jan
Holt, Douglas B.
Ind, Nicholas
Joachimsthaler, Erich
Jones, Stephen
Kendrick, Julie
Kenny, David
Knapp, Duane E.
Kunde, Jesper
Lafley, A. G.
Lane Keller, Kevin
Lehu, Jean-Marc
Lenderman, Max
Levine, Michael
Lindstrom, Martin
Lury, Celia
Mark, Margaret
Mathieson, Rick
McEwen, William J.
| Meyers, Denzil
Mikunda, Christian
Montoya, Peter
Morgan, Adam
Moser, Mike
Neumeier, Marty
Nichols Jr, Carl
Olegario, Rowena
Olins, Wally
Owens, Michelle
Pearson, Carol S.
Pringle, Hamish
Ragas, Matthew W.
Rice, Butch
Ries, Laura
Roberts, Kevin
Roll, Martin
Schley, Bill
Schmitt, Bernd
Schultz, Heidi
Schultz, Don E.
Sealey, Peter
Shipp, Jonathan
Simmons, John
Simonson, Alex
Solomon, Michael R.
Steenkamp, Jan-benedict E. m.
| Stephan, Kristina
Sutherland, Fraser
Taylor, David
Taylor, Earl
Temporal, Paul
Thompson, Marjorie
Travis, Daryl
Tungate, Mark
Twitchell, James B.
Tybout, Alice
Upshaw, Lynn
Vaid, Helen
Van Gelder, Sicco
Vanauken, Brad
Vandehey, Tim
Vincent, Laurence
Viti, Paul
Walters, Jeffrey S.
Wheeler, Alina
Winsor, John
Wipperfurth, Alex
Wreden, Nick
Yan, Jack
Yastrow, Steve
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By Branson, Richard
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Amazon's customers rating 
How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty? Get in touch with your customers'...
Ranking at Amazon 0
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Prima Lifestyles
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December - Hardcover
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Brands & Brand Management
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Our price: n/a (list: n/a)
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Information updated on 11/13/2008
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By Branson, Richard
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Amazon's customers rating
Branding is one of the most important aspects of marketing for any enterprise. In this straightforward and captivating guide, Paul Dickinson, who has worked to define some of the biggest brands in the
Ranking at Amazon 0
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Virgin Books
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December - Paperback
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Brands & Brand Management
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Our price: n/a (list: n/a)
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Information updated on 11/19/2008
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By Seybold, Patricia
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Amazon's customers rating
Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they spent US$300 billion but influenced an astounding US$1.88 trillion spent across the
Ranking at Amazon 0
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Kogan Page Ltd
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December - Hardcover
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Brands & Brand Management
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Our price: n/a (list: n/a)
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Information updated on 11/01/2008
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By Roberts, Kevin
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Amazon's customers rating
Sellout "Brand" or just plain "Bland"? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering...
Ranking at Amazon 0
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powerHouse Books
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December - Hardcover
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Brands & Brand Management
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Our price: n/a (list: n/a)
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Information updated on 11/01/2008
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By Ries, Al
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Amazon's customers rating
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of...
Ranking at Amazon 0
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HarperCollins
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December - Paperback
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Brands & Brand Management
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 11/03/2008
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By Ries, Laura
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Amazon's customers rating
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of...
Ranking at Amazon 0
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HarperCollins
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December - Hardcover
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Brands & Brand Management
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Our price: n/a (list: n/a)
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Information updated on 11/03/2008
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By D'Alessandro, David
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Amazon's customers rating
NOW IN PAPERBACK! The BusinessWeek, Wall Street Journal, and New York Times business bestseller "With its engaging voice and pullno-punches tone, this book stands out...
Ranking at Amazon 0
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McGraw Hill
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December - Hardcover
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Brands & Brand Management
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 11/02/2008
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94 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | | | |
