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Consumer Behavior
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Consumer Behavior
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Underhill, Paco
Ariely, Dan
Arnould, Eric
Bagby, Meredith
Berry, Jon
Bosshart, David
Brooks, David
Butman, John
Coney, Kenneth A.
Danziger, Pamela
Davis, Melinda
De Graaf, John
Easterbrook, Gregg
Fiske, Neil
Fuller, Connie
| Furman, Elina
Garcia, Guy
Greco, Alan J.
Hawkins, Del I.
Heath, Joseph
Hodge, Richard
Huffman, Cynthia
Johnson, Brian
Kanuk, Leslie
Karp, Hank
Keller, Ed
Landau, Saul
Lasn, Kalle
Levine, Judith
Linn, Susan
| Lynch, Aaron
Mazze, Edward M.
McNeal, James U.
Michman, Ronald D.
Mick, David Glen
Miller, Vincent J.
Nissanoff, Daniel
Norman, Donald
Noxon, Christopher
Nunes, Paul
Oechsli, Matt
Postrel, Virginia
Potter, Andrew
Price, Linda
Ratneshwar, S.
| Schachter, Lou
Schiffman, Leon
Schwartz, Barry
Seaman, Barrett
Silverstein, Michael
Simon, Scott
Sirias, Danilo
Snyder, David P.
Solomon, Michael R.
Stinnett, Bill
Tharp, Marye C.
Twitchell, James B.
Wann, David
Zinkhan, George M
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53 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6 |
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By Silverstein, Michael
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Amazon's customers rating 
A fascinating look at why millions of consumers are "trading up" to premium goods, and how companies can profit from this phenomenon. Middle-market consumers have more discretionary income than ever...
Ranking at Amazon 0
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Portfolio
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December - Hardcover
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Consumer Behavior
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Our price: n/a (list: n/a)
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Information updated on 11/21/2008
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By Underhill, Paco
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Amazon's customers rating
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the...
Ranking at Amazon 0
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Texere
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December - Paperback
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Consumer Behavior
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Our price: n/a (list: n/a)
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Information updated on 11/21/2008
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By Underhill, Paco
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Amazon's customers rating
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the...
Ranking at Amazon 0
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Simon & Schuster
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December - Paperback
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Consumer Behavior
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Our price: n/a (list: n/a)
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Information updated on 11/20/2008
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By Underhill, Paco
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Amazon's customers rating
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the...
Ranking at Amazon 0
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Simon & Schuster
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December - Hardcover
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Consumer Behavior
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 11/21/2008
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By Underhill, Paco
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Amazon's customers rating
Paco Underhill has a genius for retail. As a follow-up to the bestseller Why We Buy, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons,...
Ranking at Amazon 0
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Simon & Schuster
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December - Hardcover
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Consumer Behavior
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Our price: n/a (list: n/a)
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Information updated on 11/21/2008
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By Danziger, Pamela
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Amazon's customers rating
Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure? Education?...
Ranking at Amazon 0
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Dearborn Trade, a Kaplan Professional Company
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December - Paperback
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Consumer Behavior
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Our price: n/a (list: n/a)
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Information updated on 11/22/2008
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By Schwartz, Barry
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Amazon's customers rating
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions -- both big and...
Ranking at Amazon 0
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Ecco
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December - Hardcover
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Consumer Behavior
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Our price: n/a (list: n/a)
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Information updated on 11/21/2008
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By Tharp, Marye C.
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Amazon's customers rating
Massive demographic upheavals are changing the societal identities of American consumers and disrupting the effectiveness of traditional marketing techniques. The so-called mass market is dissolving...
Ranking at Amazon 0
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Sage Publications
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December - Paperback
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Consumer Behavior
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Our price: n/a (list: n/a)
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Information updated on 11/21/2008
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53 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6 | | | |
